Multiple Conversion events

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Some campaigns can have more than one event signifying its goal. Imagine a new installer who has opened the app once and hasn’t revisited for a week. On opening the app again they can either register as a new user or log in; on the one hand we get a new user, on the other, we have brought a user back to the app who may be convinced by some new features to log in again and reengage with an app they might have forgotten about.

We now support such campaigns with the same level of comprehensive, nested rules for filtering based on event properties as we always have. Check it out today to see whether any of your use cases could benefit from extending your conversion goal to cover more natural paths down the funnel.