As a mobile-first company we have often trumpeted the benefits of push notifications and in app messaging over more traditional methods such as email, however, we know that for a great many of our customers, this remains in important channel with which to communicate with a great number of users; not only do users generally get a push message on receipt of new email content anyway, but the fact that they control their inbox themselves means that they can comeback to messages over and over again without the fear that if they swipe or click, all content is lost.
Without a doubt, however, email is a treacherous business; bad actors in the past and present have caused mailbox providers to err on the side of caution and go for the span-ban hammer more often than not. For this reason, we have decided to partner with SendGrid to power our email channel, relying on their well-stocked and experienced team of deliverability specialists to make sure that your emails land in the inbox instead of the spam folder.
You’ll need an account, the price will depend on the amount of emails you plan to send but SendGrid remains one of the most cost-effective ways to send email in bulk, especially when you consider their stellar deliverability rates and easy to use templating engine, which includes a number of open source templates out-of-the-box and ready-to-go.
All you’ll need is an API key and to talk to one of our integration engineers to provide you with secure credentials and an endpoint at which you will direct your event stream. Once done, you can trigger email templates with all the standard campaigning features our platform has to offer including tracking funnel steps from targeting to conversion.