Campaign reporting

Seeing results

You can get some basic campaign stats from the campaign list, which shows the all-time performance of your campaigns limited to a few key KPIs such as Reached, Responded and the conversion rate. Of course, for certain campaigns some of these metrics may not exist - for example, a campaign with no conversion event will never have a conversion rate - so don’t get daunted if you see some campaigns without this metric.

Campaign Reporting Tab

If you click into a campaign you will be able to see a fuller funnel including users targeted for the campaign, as well as a simple visual representation of your campaign performance over time.

By selecting between responded and converted on the graph you can visualise different performance indicators such as response rate or conversion rate, as well as change the time frame over which you would like to consider results - ranging from the last 24 hours, to the previous seven or thirty days.

Remember that any users who are part of the global control group will not be reflected in these metrics as they are excluded from campaigns. If you would like to compare campaign performance against the control group please check out our Reporting API documention which allows much greater flexibility.

A little info on our KPIs

Please consult the table below for a better idea of how we are counting these key KPIs,

metric notes
Targeted This is the total number of users targeted for this campaign. Remember that this count will include users who may not be able to receive your message, for example: for a push messaging campaign this can be users who have opted out of push messaging; or for inapp campaigns users who were not in the app at the time of the message, but who would have otherwise seen it. This is important for informing your onboarding flow, or optimising your opt-in dialogues to get the maximum ratio of targeted users to successful sendouts.
Reached This metric is counted differently depending on the channel used. For push messages, our service agreement with the official Apple and Google push services means that once we have passed them your message and they have successfully identified the recipient, we have an almost cast iron guarantee that they will attempt to deliver the message for as long as we believe this message to still be relevant. This Time-To-Live (TTL) is generally set to the default of 4 weeks so, in typical circumstances, the only way a user won’t get a message is if the device is completely out of connectivity for that length of time. For this reason we take this indication from the push message services as a signal that the device has been reached by this message. For inapp messages we have a little more control so the reached count will represent the number of devices on which this overlay was successfully opened and rendered.
Responded For a response we consider an interaction with a message. This means tapping on a notification for push messages or clicking on the Call To Action (CTA) for an inapp overlay. Any users who dismissed the message by closing it will not be counted here; what we really mean here is a positive response.
Converted The conversion count includes any user who was targeted for this campaign, then also carried out the conversion event at a point in time from the first action of the campaign having been sent and the end of any conversion window that might be set in the campaign (see the dedicated section for more details). Remember that these conversions also include what is called indirect conversions, which are users who may not have explicitly clicked on a notification or and overlay CTA before executing, but were exposed to the messaging and so we can make a reasonable assumption that this exposure nudged them towards the conversion goal. For this reason you might see conversion rates higher than 100% - now, don’t go hollering and punching the air just yet - all this means is that a lot of people may have read the content you sent but didn’t find it compelling enough to deal with right now, choosing rather to dismiss the message and find their own way. It could also be an indication that you need a longer conversion path for certain groups, or need to tailor your messaging better to hit certain archetypes with an offer they can’t refuse. Get on the right path in the next section